Star Wars

  • Global Campaign
  • Photography
  • POS
  • Videography
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For the Primark x Star Wars launch, we quite literally went over to the dark-side. Using an empty warehouse to set the scene, we shot in the dead of night to mirror the collection’s aesthetic.

Using considered props and lighting, this campaign brought the drama whilst elevating the details of the product, giving it the spotlight it deserved.

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