WHAT WE DID
You’ve probably seen the ‘ways to wear’ trend sweep Instagram this year – styling one piece of clothing multiple ways has proven to be popular with bloggers and fans alike. Inspiration is at the heart of the trend, showing how fashion-lovers can try something new.
When Primark tasked us with creating a look and feel for their own ‘ways to wear’ series, we knew it had to be on-brand, product focused and most importantly, a stand-out against everything else.
