WHAT WE DID
Space Jam is about as nostalgic as it gets for for those born in the 90’s, a whisper of its name will get most early-thirty something millennials singing “are you ready for this?” on loop at their desks, thinking back to when Michael Jordan miraculously stretched his arm to land the buzzer beater and give the ToonSquad the W.
Apologies for the spoiler if you haven’t already seen it. But it was released almost 30 years ago, so you’ve had your chance. It’s that hit of Nostalgia, mixed with the adolescent fun associated with the Looney Tunes franchise that we wanted to bring to this campaign.