WHAT WE DID
The Primark x PlayStation streetwear deserved a fresh take. We took to the streets of Liverpool to show how the collection was made to be worn; in your hometown, relaxing with friends or heading out for a quick kick-about. It’s cool, casual, effortless and for everyone.
The street setting made for an authentic backdrop, while use of neon lights and signature PlayStation graphics brought themes of play and nostalgia.