PRIMARK X PLAYSTATION

  • Global Campaign
  • Photography
  • Videography
Primark x PlayStation 5
PlayStation 3

WHAT WE DID

The Primark x PlayStation streetwear deserved a fresh take. We took to the streets of Liverpool to show how the collection was made to be worn; in your hometown, relaxing with friends or heading out for a quick kick-about. It’s cool, casual, effortless and for everyone.

The street setting made for an authentic backdrop, while use of neon lights and signature PlayStation graphics brought themes of play and nostalgia.

PlayStation 5
PlayStation 4
PlayStation 6
Primark x PlayStation 9
PlayStation