NASA

  • Global Campaign
  • Photography
  • POS
  • Videography
NASA 10

WHAT WE DID

50 years since man landed on the moon, and a few months since we took our whole crew up a slate mountain for this shoot. Both big achievements, but we probably just pip it…

We wanted to capture the edge of the Primark NASA collection with a fresh, fast and futuristic campaign, bringing the space age firmly into 2019.

A Welsh quarry resembling the surface of the moon set the epic backdrop, giving a sense of infinite space, whilst complementing the colour-ways and details of the product. One small step for man, one giant leap for content.

Primark x NASA 3
Primark x NASA 8
Primark x NASA 1
NASA 11
NASA 15
NASA 20
NASA 17
NASA 18
NASA