WHAT WE DID
Ready to have those heartstrings pulled?
When Primark showed us their outrageously adorable Dumbo collection for Disney, we knew we had to give this campaign the ‘aww’ factor it deserved. Focusing on the bond between mother and baby, our aim was to capture the most rewarding and tender moments.
We wanted real mums and their babies to do what they do best; to cuddle, snooze and play, showing how real magic happens in this incredibly special time in life.
The campaign received fantastic press for its diverse casting throughout the UK.