Shot on location in Tulum, Yeti led the creative and art direction for the Primark Swim 2024 campaign. From crew selection to motion and social content creation, we brought the vibrant, sun-soaked collection to life.
PRIMARK
SWIM 24
Yeti Creative
211 Century Building
Tower Street
Brunswick Business Park
L3 4BJ
211 Century Building
Tower Street
Brunswick Business Park
L3 4BJ