Shot on location in Tulum, Yeti handled the creative direction, crew selection, motion, and social content for the Primark Summer 2024 campaign, bringing bold summer vibes to life in every frame.
PRIMARK SUMMER
'24
Yeti Creative
211 Century Building
Tower Street
Brunswick Business Park
L3 4BJ
211 Century Building
Tower Street
Brunswick Business Park
L3 4BJ