We created the campaign film, photography and GIFS that would be shown globally within the Primark stores.
The Rick & Morty collection dropped at Primark in January 2019.
It wasn’t a collaboration anyone expected, but it’s a collaboration we all deserved. The aim for us was to create something that did the Rick & Morty fandom justice.
You will be able to see the campaign on screens in-store in most Primark stores around the world in January and February.